1960A synonym for safety even among VIPs

The riders wanted their helmets to be lighter and lighter. One of them warned me: 750 grams at the most! I used at least five layers of fibre glass and then lied: I've only used three, it's as light as a feather. That way they were happy.

GINO AMISANO

Amisano also understood the importance of getting his products seen in the hands of VIPs and celebrities - the actors, singers and presenters on the new televisions that were making their way into everyone’s homes. He recognised that would help the general public get to know and value them. All it took was a photo in one of the illustrated magazines that were so popular at the time. And sometimes he’d hit the jackpot, with the product and banners being caught on film. In those days, who dared won. Amisano, the marketing man.

Available payment methods
© 2016 AGV S.p.A. Registered office: Via Dell’Artigianato, 35 - 36060 Molvena (VI) – Italia - Vicenza Business Register number IT03924090248
P. VAT number: 01719370064 Fully paid-up share capital € 3,761,200
Company subject to management and co-ordination by sole shareholder Dainese S.p.A.
All rights reserved.
We use our own and third party cookies to help us improve your purchasing experience by analysing how our website is used. By continuing to browse the website, you accept our use of cookies. For further information, please read our Cookies Policy