The riders wanted their helmets to be lighter and lighter. One of them warned me: 750 grams at the most! I used at least five layers of fibre glass and then lied: I've only used three, it's as light as a feather. That way they were happy.
Amisano also understood the importance of getting his products seen in the hands of VIPs and celebrities - the actors, singers and presenters on the new televisions that were making their way into everyone’s homes. He recognised that would help the general public get to know and value them. All it took was a photo in one of the illustrated magazines that were so popular at the time. And sometimes he’d hit the jackpot, with the product and banners being caught on film. In those days, who dared won. Amisano, the marketing man.